We live in a world increasingly saturated with social media both in our personal lives and professional. What was once considered an innovative and fun add-on to museum communications is increasingly becoming more vital and important to reach visitors, engage with wider communities and exchange knowledge. This social media workshop will give your museum a strong starting point for creating a social media plan and strategies for achieving a successful social media presence.
The workshop will provide an opportunity to develop an understanding of social media strategy and how you can achieve buy-in from your organisation. It will offer guidance on choosing the right social media platforms and techniques for using and managing some of the major tools. There will be plenty of time built into the day for asking the experts questions, sharing experiences and ideas, and to think about what your museum needs to do next.
This is a workshop for museum communication professionals and anyone who is tasked with developing, managing or maintaining a social media presence.
Facilitators / Speakers:
- Lucy Shaw, Oxford ASPIRE Manager, Oxford University Museums
- Kate Lindsay, Manager for Engagement in Academic IT Services, University of Oxford
- Stephen Eyre, Teacher for the IT Learning Programme, University of Oxford
- Scott Billings, Communications Officer, Oxford University Museum of Natural History
- Laura Ashby, Audience Development Officer, Museum of the History of Science
Participants are invited to arrive from 10.30 for coffee. The day will start promptly at 11.00 and will include a networking lunch. We aim to finish the day by 15.30.
This session is free of charge and ASPIRE will pay for reasonable costs of delegates’ travel (up to a total of £50). Places are limited and will be given on a first-come-first-served basis (maximum of one person per museum).
To book your place visit http://aspiresocialmedia.eventbrite.com/