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Individual Giving: Membership Schemes, Major Gifts and Legacies

Participants are invited to arrive from 10.30 for coffee. The day will start promptly at 10.45 and will include a networking lunch.  We aim to finish the day by 16.00.

Tuesday, November 8, 2016 - 10:30


The context and dynamics of funding has changed fundamentally for museums in recent years. Museums and cultural organisations need to get better at asking for money whilst focusing their attention on increasing and diversifying funding sources. 

Individual Giving, Major Gifts and Legacies, is the second seminar in this year’s Fundraising and Philanthropy series of events which aims to spark ideas, share and develop knowledge, and increase confidence around fundraising and philanthropy.  

Membership schemes, including friends and patrons, can play a key role in providing support with practical help and fundraising.  But cultural organisations need to think carefully about how they can best develop schemes that make a valuable and worthwhile contribution, which are attractive to new and potential friends and patrons, and which keep them interested and involved once they have joined. 

The idea of attracting major gifts may seem daunting as the research work and careful cultivation behind each donation requires significant time and resources. But major gifts can herald the start of a long and supportive philanthropic relationship.  

Similarly, developing legacy schemes can seem complex and difficult – but it doesn’t have to be.  We’ll look at the pros and cons of legacy fundraising and discuss how to develop a strategy that will lead to success. 

Through case studies and facilitated conversations this one-day event will explore individual giving and provide delegates with the opportunity to share their experiences and network with other colleagues who are also involved in fundraising and development work.  

Ashmolean Museum | 01865 613784

Booking Details: 

Tickets are £50 and available to book through the University's Online Store.

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