University of Oxford

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The Art of Fundraising

 Hedley Lecture Theatre, Ashmolean Museum, Beaumont Street, Oxford, OX1 2PH

Tuesday, June 14, 2016 - 10:00

Recent years have seen the context and dynamics of public funding changing fundamentally. The current economic climate may get better, but the changes to funding structures will be permanent, and access to funding will arguably grow even more competitive.  Cultural organisations need to get better at asking for money whilst focusing their attention on increasing and diversifying funding sources.

Ashmolean Museum

The Art of Fundraising aims to explore current thinking in the field and has been designed in partnership with a cohort of dynamic early-career fundraisers from the Arts Fundraising Fellowship Programme:

‘The programme is the first of its kind in the UK and aims to create the next generation of leading Development Directors skilled with the vision, entrepreneurial expertise and ingenuity to make significant difference to the arts fundraising landscape… Fellows learn on the job from experts in the filed supported by a diverse training and learning programme.’

We are delighted that 9 of the Fellows, working in areas as diverse as literature, theatre, art and history, will be joining us for The Art of Fundraising. They have identified key areas of concern for the sector, which through facilitated group discussions, they will share with you in order to facilitate a stimulating and useful conversation about the core skills needed for fundraising success. 

Participating Fellows:

  • Kathryn Worthington, Ashmolean Museum, Oxford
  • Christie Johnson, Writers Centre Norwich
  • Michaela Clayton, People United
  • Jodie Marsden, Artswork
  • Clare McCullagh, Canterbury Festival 
  • Sophie Mak-Schram, Punchdrunk 
  • Nadja Degen, Apples and Snakes
  • Alessandra Green, London Transport Museum 
  • Nicola Bullen, Soho Theatre

The day will be peppered with keynote presentations from cultural leaders which will address fundraising challenges for the sector. Confirmed keynotes so far include:

The art of building a fundraising culture - Fiona Gourley, ‎Head of Development (Gardens and Museums), University of Oxford 

The entrepreneurial fundraiser - Amanda Rigali, Head of Arts Fundraising and Philanthropy, and Director of Strategic Development, Cause4 

Life beyond the Fellowship - Ariana Musiol, Development Manager, National Youth Orchestra

Delegates will have the opportunity to work in small groups, sharing their own knowledge, experience and ideas, with other participants, our presenters, and Fellows on the specifics of fundraising including:

  • Trusts and Foundations 
  • Friends and Membership Schemes
  • Major Gifts 
  • Legacy Giving
  • Crowdfunding
  • Campaigns 
  • Donation Boxes
  • Stewardship
  • Prospect research

The ethos for the day will be one of shared learning and participation and we encourage participants to come prepared to network with colleagues, swap ideas, be inspired by each other and to think about what your organisation needs to do next.  

The Art of Fundraising has been designed for people from early – senior career, working in the cultural sector, who have fundraising responsibilities.

Booking Details: 

This session costs £50 to help cover the costs of venue hire, refreshments and speakers' travel.

Tickets are now sold out.

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