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Membership Schemes and Corporate Giving

The context and dynamics of funding has changed fundamentally for museums in recent years.   The current economic situation may get better, but the changes to funding structures will be lasting and arguably even more competitive.  Museums need to get better at asking for money whilst focusing their attention on increasing and diversifying funding sources. 

Monday, November 24, 2014 - 10:00

Membership Schemes and Corporate Giving – continues the ASPIRE fundraising and philanthropy series of events which aim to spark ideas, share and develop knowledge, and increase confidence around fundraising and philanthropy.  

Museum membership schemes (friends and patrons) can play a key role in providing support with practical help and fundraising.  But museums need to think carefully about how they can best develop schemes that make a valuable and worthwhile contribution, which are attractive to new and potential friends and patrons, and which keep them interested and involved once they have joined.  It may be that there are other options that are more appropriate for certain organisation and this seminar will help delegates explore the pros and cons of such schemes. 

Corporate Giving schemes are becoming increasingly popular as a new income stream, though less easily accessed in the regions than London. Further, corporate relationships require careful cultivation which can redirect resources from elsewhere, especially in smaller organisations without dedicated fundraising and development staff.   But when successful, such schemes can herald the start of a long and supportive philanthropic relationship between the museum and the corporate donor.  

Through case studies and facilitated conversations this seminar will explore membership schemes and corporate giving and will provide delegates with the opportunity to share their experiences and network with other colleagues who are also involved in fundraising and development work. 

This event is for museum decision makers.


Lucy Shaw, Manager Oxford ASPIRE, Oxford University Museums.  Lucy has been working for Oxford University Museums since August 2012.  She has worked in the museums sector since the early 1990’s, firstly as a social history curator in the East Midlands but for the last 10 years she has worked as a consultant specialising in workforce and organisational development.   Lucy is a trained facilitator and coach.  

Natasha O’Farrell, Friends and Patrons Manager, Ashmolean Museum. Natasha worked in the advertising and film industry for many years.  In 2005 she took up the role of Fundraising and Events Manager at Living Paintings, a national charity which supports blind and partially sighted adults and children. She joined the Ashmolean in April 2010. 

Catherine House, Membership Manager, Ashmolean Museum. Catherine is an educational writer and has also worked for many years in the development of community and international charities. She joined the Ashmolean Museum in 2010 as the Friends’ Membership Manager. In July 2014, she also took up the role of Membership Manager for the Ashmolean’s Patrons’ group.

Carol Anderson, Museum Manager, Oxfordshire County Council and Director, The Oxfordshire Museum. Carol has more than 30 years' experience of working in museums in a variety of roles, learning and access, outreach, exhibitions, curatorial and as a service manager, and more recently, as director of the Oxfordshire Museum. She is a graduate of the National Arts Fundraising School and has wide ranging experience of fundraising for capital and revenue schemes at local, regional and national levels and from a variety of sources.

Lisa Craig, Secretary to the Friends of the Oxfordshire Museum.  Lisa worked for 9 years as a Geo - Environmental Engineer in Yorkshire before moving to Oxfordshire 5 years ago. She served several years on the committee for the Yorkshire Regional Group for The Geological Society of London and has been volunteering on the committee of the Friends of The Oxfordshire Museum, Woodstock for over 4 years, 3 of which serving as Secretary. Through her volunteering Lisa has gained much useful practical experience of fund raising at a local level.

Judy Niner, Chair of Trustees at Cogges Heritage Trust and Director at Development Partners.  Judy founded fundraising consultancy Development Partners 15 years ago, and has since worked with her colleagues on projects for over a hundred arts and cultural organisations in the UK. In her earlier career she held senior fundraising and marketing roles at the BBC, the Science Museum and Waddesdon Manor (National Trust). She is Chair of the Trustees of Cogges Heritage Trust, which took over the management of Cogges Manor Farm (Witney) from Oxfordshire County Council in 2011. She is also a Director of Roald Dahl Museum and Story Centre Trading Ltd, Trustee of CinnamonGalle and Founder and Director of

Paul Mainds, Trustee of the Langley Academy.  Paul is the former CEO of the River & Rowing Museum Foundation in Henley which he helped establish as one of the country’s leading independent museums. Whilst there, Paul led several innovative and successful fundraising initiatives as well as raising funds through traditional routes such as applications to the Heritage Lottery Fund and other grant giving bodies.  He is currently helping to establish a new charitable trust to celebrate the birthplace of the Paralympic movement in Stoke Mandeville.  

Alice Gosling, Head of Development, Compton Verney. Alice has 24 years’ experience in all areas of fundraising in the US and UK.   Having served as a Major Gift Officer and Director of Corporate and Foundation Relations for the University of Illinois at Chicago, she then moved to the UK where she lead a £20m campaign at Lincoln College, Oxford before acting as Director of Fundraising for the Oxford Radcliffe Hospitals Trust during the successful Children’s Hospital and Cancer Centre campaigns.  With extensive experience in moving programmes to the next level, she now serves as the Head of Fundraising for Compton Verney Art Gallery and landscape park.

Worcester College, Oxford

If you need any further information please contact the ASPIRE Events Team: | 01865 613784.

Booking Details: 

This session costs £25 to help us cover the cost of venue hire, refreshments and speakers’ travel. 

To book a place please visit the Oxford University Shop.

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